I have found the work of Joel Salatin, a self-professed “Christian-libertarian-environmentalist-capitalist-lunatic farmer,” to be very influential. Food has to taste good–that’s number one for me. My wife used to be a vegetarian, not because she was opposed to eating meat, but because she didn’t know where her meat came from. Now we get our beef from a mile up the road, we raise our own pork and chicken, and we get our fish from someone we know in Sioux Falls, South Dakota, who has connections in Alaska. So first it is about taste, and second it is about where and how the food is produced.
The best form of consumer safety is the consumer having a relationship with the food producer.